Women's Enterprise Centre of Manitoba

Strength in Community Workshops 2.0 | Communicating to Connect

 

         

 

Join integrative coach/facilitator Geraldine De Braune for another inspiring SCW series designed to support entrepreneurs who are on a path of self-discovery, skill-building, and empowerment. From branding and pitch mastery to digital communication alignment and regenerative practices, Communicating to Connect provides a comprehensive toolkit for success by providing you with the skills and insights you need to thrive in the world of entrepreneurship.

Engage with other women in business and get more practical tools from specialist Cate Friesen (Building Your Brand, Elevating Your Pitch, and Sparking Opportunity) to support your personal and entrepreneurial journey.

This is a network-focused program for self-identifying women, non-binary, and Two-Spirit individuals who are ready to grow their business and entrepreneurial mindset. This transformative opportunity will provide quality content and connections that will create a ripple effect in your life.

During our interactive five-week program, you will meet other women entrepreneurs in a facilitated workshop setting and participate in supportive dialogue and community building.

 

In this Program You Will:

  • Enhance your branding and communication skills by crafting compelling narratives that resonate with your audience
  • Develop a competitive edge by setting yourself apart in the marketplace
  • Leverage discovery meetings for market research and business development, paving the way for strategic growth and expansion
  • Align your purpose with your digital strategy and build your community
  • Protect your boundaries and communicate your needs to prevent burnout

 

Manitoba Intake Spring 2024 link to register here.

 

What previous participants say about the Strength in Community Workshops.

“ To see myself as an entrepreneur felt much stronger and powerful. Before I was an editor who needed to do some business stuff to survive. But I sort of shifted. I still see myself as an editor, but I no longer introduce myself as a freelancer or self-employed – [now it’s] as an entrepreneur. That infused me with new creativity…It’s just shifted how I saw myself, which made me able to do what I do much better and more effectively and just enjoy it more.” – SCW Participant 2023

 

“My confidence has grown, personally and business–wise. Geraldine taught me to think, “What if something amazing happens?” instead of “What if they say no?” – SCW Participant 2023

 

About the SCW Program

For entrepreneurs, the journey towards success can be challenging. Many find it daunting to establish a brand that authentically connects with their audience and communicates their mission effectively, leaving them grappling with inconsistent brand identity and messaging.

In a competitive business environment, understanding the importance of connecting customer needs with solutions and aligning one’s purpose with your audience can be overwhelming. In Communicating to Connect you’ll get tools to clarify and simplify that process for you.

You will meet and connect with other entrepreneurs virtually in a coach-facilitated, small-group setting for 2-1/2 hours once a week over five consecutive weeks. Each workshop will be interactive, engaging, and conversational. It’s an opportunity to work on your business.

SCW Workshops are not recorded to maintain optimum confidentiality for you and the group.

 

An Overview of the Five Workshops:

Workshop 1 – Build Your Brand

Explore the art of building your brand through the lens of your purpose and values. Learn how to create a compelling and impactful narrative that resonates with your audience on a deeper level by communicating who you are and why you do what you do. Hone your ability to communicate your values and purpose with authenticity, conviction, and clarity. Your brand’s success begins with your purpose –make it shine.

Workshop 2 – Elevate Your Pitch

Uncover the keys to elevating and refining your pitch by bridging the gap between your customers’ needs and the solutions you and your business provide.  At the core, pitching is relational before it is transactional. It’s about making an authentic connection and communicating clearly how your product or service addresses the real-world problems your audience faces. Develop a pitch that is authentic and engaging and leads to deeper connections that will grow your business.

Workshop 3 – Spark Opportunity

Learn how to use discovery meetings as part of your business development and market research. Navigate these critical interactions with finesse, gaining insights that drive your business strategies and refine your offerings. Build the confidence to seize opportunities, strengthen meaningful relationships, and harness your pitch to achieve your specific entrepreneurial objectives.

Workshop 4 – Connecting in a Digital World

Discover how to create meaningful connections and expand your networks within your digital communities. Explore approaches for identifying and connecting with like-minded individuals, industry professionals, and potential collaborators. Learn how to initiate and nurture relationships in the online space to foster mutual growth and opportunities. Identify actionable steps you can take to strengthen and cultivate an invested community.

Workshop 5 – Thriving: ToGetHer Stronger

Explore the regenerative practices of rest, play, and boundary setting into your personal and professional life to reduce the risk of burnout. Discover the art of effective communication to express and honour these vital needs. Your path to sustainable entrepreneurship begins with prioritizing your own well-being.

What Is Included:

  • A broader network and community of entrepreneurial peers
  • A comprehensive workbook that includes personal and business-building templates, exercises, tools, and resources
  • A journal to record your observations, reflections, and juicy ideas
  • Access to the Strength in Community Workshops Mighty Networks platform-the central learning and connecting hub for your cohort. It is where you’ll find resources, Zoom links, peer networking, and more
  • Certificate of completion

 

What You’ll Need to Participate:

  1. Computer access, a reliable Wi-Fi network, and a smartphone
  2. Zoom and Mighty Networks platforms downloaded to your computer desktop (access information will be provided after registration)
  3. Dedicated time to attend each weekly workshop (2-1/2 hours)
  4. 60-90 minutes a week to complete the pre-work and post-work for each session
  5. Curiosity and openness to sharing and listening to others in the group
  6. A quiet and private space to help minimize distractions

 

Program Information: 

Time: 9:30 AM – 12:00 PM 

Fee: $149.00 + GST.*  

*If the program cost presents an obstacle, please call us TF: 1.800.203.2343 and ask about our accessibility pricing.

*During your registration process note that you can choose to receive ONLY a digital copy of the Workshop Manual OR a printed version along with the digital copy; select the option that works best for you.

 

Strength in Community Workshops 2.0 | Communicating to Connect

Manitoba Intake Spring 2024 link to register here.

 

Geraldine De Braune (SCW Facilitator) 

 An integrative coach since 2017, Geraldine De Braune’s clients are women from all aspects of work and life who crave to be more of who they already are. Through her coaching practice, GDB Coaching, she offers 1-on-1 services, specialized small-group facilitation, and curated programs. 

 Her 25+ years of experience in the private and non-profit sectors as a business owner, a leader, and proactive team member in several high-profile organizations, (CBC Radio, The Women’s Television Network, The Forks Renewal Corporation) helps her empower individuals to embrace possibility.  

She holds a Bachelor of Arts from the University of Winnipeg; a Diploma in Broadcast Journalism from Mount Royal College, Calgary; and a Certificate in Executive Coaching from Royal Roads University, Victoria. Geraldine is married, a bonus mom to three daughters, has two cats, and lives in Winnipeg. 

 

Cate Friesen  (facilitating sessions: Building Your Brand, Elevating Your Pitch, and Sparking Opportunity) 

Cate knows the power of a story. As the driving force behind The Story Source, she brings together 30 years of experience as an entrepreneur, story strategist, award-winning CBC producer, documentary maker, performer, and certified facilitator. 

Cate offers professional development workshops for organizations, teaching skills in developing and telling stories of impact. She coaches entrepreneurs and leaders in developing their signature stories, through workshops, as well as one-on-one sessions. She co-leads the training for The Winnipeg Foundation’s highly successful capacity-building coaching program, Fast Pitch.  

She is a gifted facilitator, designing and leading community consultations, conference sessions and staff retreats.