Welcome Back to the WECM Team Sarah!

There’s a familiar face around the Women’s Enterprise Centre of Manitoba office as of late. Sarah Holtmann, who was hired as our Asper School of Business Co-op Student in 2019, has returned for her new role as a WECM Business Advisor!


What has Sarah been up to since her pre-pandemic time at WECM? She did a short stint of travel before the pandemic lockdowns took place, she completed her Bachelor of Commerce degree, and worked contract with the Women’s Enterprise Organizations of Canada, all while keeping up with work at her family’s dairy farm. Now she has returned to start the next chapter of her life and career, and we couldn’t be more excited to welcome her back to the Centre.


We asked Sarah a few questions about her story, journey into entrepreneurship, and some women entrepreneurs that inspire her:


Tell us who you are:

Hello! I am Sarah Holtmann, the newest addition to the WECM Business Advisor Team. I recently finished my Bachelor of Commerce (Honours) degree at the University of Manitoba, majoring in Entrepreneurship/Small Business and Marketing. I come from a small town in rural Manitoba, where my family operates a dairy farm.  In my spare time, I enjoy spending time with family and friends, enjoying all the elements of the great outdoors, and reading.


Tell us about your journey with WECM.

My journey with WECM started several years ago when I worked for the Centre as a university student. I have always had a passion for supporting women entrepreneurs and women in business, so it was inspiring to work alongside the WECM team. During that time, I assisted with our live Business Breakfasts, social media and ongoing research projects. I am excited to be back at the Centre in this new role and look forward to working with women entrepreneurs across the province.


You’re WECM’s newest Business Advisor – what experience do you bring to the team?

I have been surrounded by entrepreneurship and small business my entire life. I have actively participated in the management of my family’s dairy farm, experiencing the ups and downs that come with running a small business. While in school, I cofounded a student group to support young women in business at the university. I am excited to bring not only my business education to the team, but also my background in entrepreneurship to support our clients.


What local women-owned businesses have you been supporting lately?

As public spaces and businesses cautiously open, I have found myself maximizing the summer weather to support these local women-owned businesses:


Out of the Blue – To refresh my fall wardrobe.


Milksmith – To beat the summer heat and savour their extensive ice cream before we slip into Fall. Did you know they blend other local women-owned business treats into their ice cream bliss? By buying from Milksmith, you can support two local businesses in one cone. With hints of High Tea Bakery, Hudson Bagels, Jenna Rae Cakes, Oh Doughnuts, Sugar + Salt Bakeshoppe, and Utoffeea products, you’re sure to enjoy these sweet treats as much as I do!


The Farmer’s Daughter – A go-to for all my unpasteurized honey needs. With 10 different honeys to choose from, you can personalize your warm bevies this fall.


We look forward to the return of our beloved and dedicated employee Sarah and know how much her experience and skill set will enrich our team’s efforts in supporting women entrepreneurs across Manitoba!