Register early for the much-anticipated launch of our SCW 2.0 series “Leveling UP!” This 6-part workshop begins Tuesday January 24, 2023 for daytime virtual participants and Thursday January 26, 2023 for a combined in-person/remote participant evening delivery!
Join integrative coach/facilitator Geraldine De Braune for another inspiring SCW series designed to support entrepreneurs who want to level up both their personal and business skill sets. Engage with other women in business and get more practical tools from specialists Cate Friesen (“Build Your Brand”), Kelly Thibodeau (“Social Media Marketing Strategy”), and Geraldine De Braune (“Your Money Stories”) to support your personal and entrepreneurial journey! Both the virtual and combined in-person/remote series will be limited to 15 participants per session to foster deeper sharing and community connection.
During our interactive 6-week program, you will meet with other women entrepreneurs in a facilitated workshop setting and participate in supportive dialogue and community building. Our SCW 2.0 course material builds on the learning derived from the first program and levels you up for business growth and success.
The Details
Together we will explore these engaging topics in our 6-week program:
Session #1 | Build Your Brand: Elevate Your Pitch – Part 1 with specialist Cate Friesen
a. Learning Goals
Understand the value of a purpose-driven pitch
Learn the essential elements of a powerful and well-crafted pitch
b. Learning Objectives
Identify the essential elements of a pitch that reveals something about who you are and why you ‘own’ your business
Explore two tools to help you identify your value proposition
Develop and test out a crucial elevator pitch
Session #2 | Build Your Brand: Elevate Your Pitch – Part 2 with specialist Cate Friesen
a. Learning Goals
Understand how to build that crucial connection between your customers’ needs and what you offer to address these needs
Learn how to connect and communicate with your audience, using specific pitch techniques
b. Learning Objectives
Define your pitch goal
Identify your potential audience and what matters to them
Explore the three essential pitch elements (“Island of Sad/Happy” and how your bright idea gets them to the “Island of Happy”)
Pitch practice sessions with partner
Session #3 | Social Media Marketing Strategy – Part 1 with specialist Kelly Thibodeau
a. Learning Goals
Plan and strategize social media content to ensure it connects with the intended audience, drives action, and ultimately, performs better
b. Learning Objectives
Learn how to understand, organize, and plan social media content
Understand better the systems that work, the tools to use, and what to measure
Understand the basic principles of paid social media advertising
Session #4 | Social Media Marketing Strategy – Part 2 with specialist Kelly Thibodeau
a. Learning Goals
Understand how to maximize the social media tools available to you
Identify the critical skills needed in a social media manager
b. Learning Objectives
Understand how to write compelling social media copy and use hashtags to amplify your content
Learn how to build and grow your social media communities ethically and sustainably
Session #5 | Your Money Stories – with integrative coach/SCW facilitator Geraldine De Braune
a. Learning Goals
Understand how your personal money narratives are impacting your business decisions
Understand how new narratives for profitability can change your business growth strategy
b. Learning Objectives
Discover your money stories and their impact on your financial decision-making process
Begin working to transform “old stories” into realistic new ones to support your business strategy
Create a plan for embracing new money narratives into your business
Session #6 | Thriving Together…ToGetHerStronger – with integrative coach/SCW facilitator Geraldine De Braune
a. Learning Goals
Understanding your personal self-care needs
Understanding the importance of a mentor
Understanding the importance of a team and community for sustainability
b. Learning Objectives
Steps to finding a mentor/advisor/coach
Assessing your business needs and building your unique business support team
Create a health and wellness strategy with 30/60/90-day goals
“How to” networking tips
Discover how to create a meaningful peer support circle
Participants will also receive:
A program workbook including personal and business-building templates, exercises, tools, and resources
A journal to track your growth, reflections, and insights through the six weeks
Access to one-on-one sessions with expert business advisors to support you as you build and implement your business strategy for growth
Membership to our Strength in Community Mighty Networks platform including but not limited to; virtual classrooms, resource library, peer networking, ask an expert, and an entrepreneur profile directory
Access to Strength in Community Workshops’ alumni group and events
Register for the Winter 2023 Strength in Community Workshops 2.0