Strength in Community Workshops 2.0 Winter 2023

Register early for the much-anticipated launch of our SCW 2.0 series “Leveling UP!” This 6-part workshop begins Tuesday January 24, 2023 for daytime virtual participants and Thursday January 26, 2023 for a combined in-person and remote participant evening delivery!

Join integrative coach/facilitator Geraldine De Braune for another inspiring SCW series designed to support entrepreneurs who want to level up both their personal and business skill sets. Engage with other women in business and get more practical tools from specialists Cate Friesen (“Build Your Brand”)Kelly Thibodeau (Social Media Marketing Strategy”), and Geraldine De Braune (Your Money Stories”) to support your personal and entrepreneurial journey! Both the virtual and combined in-person/remote series will be limited to 15 participants per session to foster deeper sharing and community connection.

 

During our interactive 6-week program, you will meet with other women entrepreneurs in a facilitated workshop setting and participate in supportive dialogue and community building. Our SCW 2.0 course material builds on the learning derived from the first program and levels you up for business growth and success.

 

The Details

Together we will explore these engaging topics in our 6-week program:

Session #1 | Build Your Brand: Elevate Your Pitch – Part 1 with specialist Cate Friesen

a. Learning Goals

  • Understand the value of a purpose-driven pitch
  • Learn the essential elements of a powerful and well-crafted pitch

b. Learning Objectives

  • Identify the essential elements of a pitch that reveals something about who you are and why you ‘own’ your business
  • Explore two tools to help you identify your value proposition
  • Develop and test out a crucial elevator pitch

 

Session #2 | Build Your Brand: Elevate Your Pitch – Part 2 with specialist Cate Friesen

a. Learning Goals

  • Understand how to build that crucial connection between your customers’ needs and what you offer to address these needs
  • Learn how to connect and communicate with your audience, using specific pitch techniques

b. Learning Objectives

  • Define your pitch goal
  • Identify your potential audience and what matters to them
  • Explore the three essential pitch elements (“Island of Sad/Happy” and how your bright idea gets them to the “Island of Happy”)
  • Pitch practice sessions with partner

 

Session #3 | Social Media Marketing Strategy – Part 1 with specialist Kelly Thibodeau

a. Learning Goals

  • Plan and strategize social media content to ensure it connects with the intended audience, drives action, and ultimately, performs better

b. Learning Objectives

  • Learn how to understand, organize, and plan social media content
  • Understand better the systems that work, the tools to use, and what to measure
  • Understand the basic principles of paid social media advertising

 

Session #4 | Social Media Marketing Strategy – Part 2 with specialist Kelly Thibodeau

a. Learning Goals

  • Understand how to maximize the social media tools available to you
  • Identify the critical skills needed in a social media manager

b. Learning Objectives

  • Understand how to write compelling social media copy and use hashtags to amplify your content
  • Learn how to build and grow your social media communities ethically and sustainably

 

Session #5 | Your Money Stories – with integrative coach/SCW facilitator Geraldine De Braune

a. Learning Goals

  • Understand how your personal money narratives are impacting your business decisions
  • Understand how new narratives for profitability can change your business growth strategy

b. Learning Objectives

  • Discover your money stories and their impact on your financial decision-making process
  • Begin working to transform “old stories” into realistic new ones to support your business strategy
  • Create a plan for embracing new money narratives into your business

 

Session #6 | Thriving Together…ToGetHer Stronger – with integrative coach/SCW facilitator Geraldine De Braune

a. Learning Goals

  • Understanding your personal self-care needs
  • Understanding the importance of a mentor
  • Understanding the importance of a team and community for sustainability

b. Learning Objectives

  • Steps to finding a mentor/advisor/coach
  • Assessing your business needs and building your unique business support team
  • Create a health and wellness strategy with 30/60/90-day goals
  • “How to” networking tips
  • Discover how to create a meaningful peer support circle

 

Participants will also receive:

  1. A program workbook including personal and business-building templates, exercises, tools, and resources
  2. A journal to track your growth, reflections, and insights through the six weeks
  3. Access to one-on-one sessions with expert business advisors to support you as you build and implement your business strategy for growth
  4. Membership to our Strength in Community Mighty Networks platform including but not limited to; virtual classrooms, resource library, peer networking, ask an expert, and an entrepreneur profile directory
  5. Access to Strength in Community Workshops’ alumni group and events

 

Register for the Winter 2023 Strength in Community Workshops 2.0

Here’s the link to register for the Winter 2023 VIRTUAL Strength in Community Workshops 2.0

Here’s the link to register for the Winter 2023 IN-PERSON & REMOTE Strength in Community Workshops 2.0

Program Information

SCW 2.0 Course Cost: $149.00 + GST 

Special Notes: 

This program is partially subsidized for Winter 2023. Limited spots are available, so we recommend reserving your seat as soon as possible.