Setting Your Compass for Your Entrepreneurial Journey

Have you set your compass for your business?

“Your WHY is your compass,” WECM’s podcast host Cate Friesen explains. We’ve seen first-hand how getting grounded in your values attributes to the success of local women entrepreneurs in Manitoba.

When we launched our first podcast episode in November 2020, Cate’s practice of helping people discover and tell their essential stories came full circle. As Cate explains in the Setting your Compass video, it turns out you can learn a lot by shifting the questions in an interview when you begin with the WHY behind the work.

Cate expresses that what stands out when working with clients (which also represents an important foundation for any entrepreneur), is when people both know and can articulate their big WHY in their business, they are more likely to gain the trust and connection of listeners.

Here’s what some of the “Here’s How It’s Done” podcast guests shared about their purpose-driven businesses:


Brandi Woodhouse | RezGal Inc.

WHY: “I named it RezGal because I wanted to make the term ‘RezGal’ something we can be proud of and feel empowered by and, in doing so, no one can ever shame me for where I came from, who I am, and where my roots are… Lastly I wanted to let all the girls like me know that being from the rez is something to be proud of.”

HOW: RezGal provides accessible products and accessories, reflecting Indigenous identity through the products, the marketing, and by lifting up the women in all their diversity who are customers.

WHAT: An online retail business selling beauty products.

Learn how Brandi’s eye-catching lashes led her to her big vision in this “Here’s How It’s Done” podcast episode.


Amy Nikkel – Adagio Acres

WHY: “I don’t think of our farm or our food business as a business that’s primarily giving people calories. That’s a really small part of it. I like to think of the whole experience. Drawing people into that story of where we are, and where we live, the province that we’re in, and the food that grows here is a really big part of why I’m farming and why I love it.”

HOW: “And I think that explains why the business has grown to the place that it’s been up until now, where we’re really creating food experiences for people. We are collecting and gathering food from around the province that has a story to tell. And I think that in participating in our grain CSA which is where our business is evolving to be, people are drawn into the story of the farmers in their area and what crops grow here.”

WHAT: Farmer, food processor, and distributor.

To find out why Amy drove her decision to grow by going more deeply local instead of distributing Adagio Acre’s products outside of the province, listen to her feature interview on the “Here’s How It’s Done” podcast.


Lourdes Still – Masagana Flower Farm & Studio

WHY: “There is abundance around me, in the garden, and my own gift and calling. [I choose] to live from this abundance versus to live for what I don’t have.”

This informs and drives Lourdes’ business, including the name!

“Masagana is a Tagalog word, and Tagalog (or Filipino) is my mother tongue. My love for this word as my business name is two-fold. First, it represents my Filipino heritage and second, it recognizes what I have been given. It is also a mindset.”

HOW: “I help you grow flowers that bring you joy and use it as botanical dye to create magical moments in your life.”

WHAT: Flower farmer, producing fresh and dried flowers, natural dyes, and dye-your-own experiences.


Lourdes Still has advice for other enterprising women, especially BIPOC business owners:

“Take up space. You might be like an inspiration to somebody else who’s trying to figure it out themselves… Even for me, I’m still like, figuring things out. And we don’t need to wait to feel that we’re perfect. You know, we aim for done, done and perfect. Take that space. Invest in yourself. Rest. Rest is just as important as like doing the work. And for you to be able to do the work and serve your community you have to make time for yourself.”

Learn more about the passion behind Lourdes’ journey by listening to WECM podcast Here’s How It’s Done – Saying Yes to Joy: Lourdes Still seeds success at Masagana Farm & Studio


Tell Us Your Entrepreneurial Story

Have you set your business compass and are you ready to share with a supportive community? Tell us your business WHY, HOW and WHAT by entering our Live Local video contest! Submissions are being accepted until Sunday December 19, 2021. Watch our weekly winning videos here.




Listen to first-hand stories from enterprising women across Manitoba by subscribing to the “Here’s How It’s Done” podcast!



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