I realized long ago that I couldn’t be all things to all people (that particular epiphany sprang from having children and a diverse family). Entrepreneurs must apply the same consideration when the challenge and responsibility of running a business teeter towards overwhelming.
Recognizing that your business may require you to be “Jack of all trades” (or Jill, in the case of WECM clients), odds are that “master of none” is how you may feel day-to-day. Having to juggle too many balls can have a significant effect on your ability to get things done and achieve success. In order to manage competing demands in your life or business, make sure that you’re plugged into the real reason(s) you chose to be an entrepreneur.
The familiar adage “it’s hard to prioritize when everything is a priority” comes to mind. While they’re not the only people who fall into the ‘I’m-the-only-one-who-knows-how-to-do-it-right-and-if-I-don’t-do-it-myself-it-won’t-get-done’ trap, more entrepreneurs would benefit sooner if they took time to evaluate what is most important to establish and maintain internal clarity in order to better navigate the external pressures over which they have less control.
Many business owners are so focused on the details of what’s right in front of them (the short view) that they forget to step back to consider the long view (the 60,000-foot perspective). The key is finding balance between managing one’s own expectations as well as the expectations of others—key employees, customers, suppliers, family and friends.
While browsing AmericanExpress’ Openforum on productivity (a resource offering insights, inspiration, and connections to grow your business), contributor Mike Periu offered some simple and strategic approaches to help filter demands:
Expectations managed—decisions made—time to move on…
– Alanna Keefe