We’re hearing it more and more – if you’re an entrepreneur, you need to be blogging. It’s one of the best ways to establish yourself as an expert in your field, increase traffic to your website, share your story with your customers, and build your online presence. We’re also hearing that blogging can be intimidating, not only because writing can be a very personal exercise but there is a challenge in knowing what to write about. Here are some tips to get you started:
DEVELOP A THEME
It is important to be realistic about how much time it will take to write your blog – some people write very quickly; others take more time. Depending on how often you’re able to blog, assigning a theme to days of the week may help you come up with content. Many studies have been conducted which suggest that some days are better than others for posting. Experiment with the timing and the days and watch your Google Analyticsto determine which day(s) work best for your audience. If, for example, you find it best to post on Monday and Wednesday, themes like Monday Funday and Works for Me Wednesday could be the starting points for what to write on those days.
DETERMINE YOUR AUDIENCE
Knowing your audience is one of the first steps in creating a successful blog. Depending on your business, it may be important to know the age of your readers; where they live; or whether they are your customers, or colleagues or strangers. You can find a lot of data specific to your audience on Google Analytics. Once you know who you’re writing for, choose your voice. Remain consistent in your writing style so your audience knows what to expect from your posts. They want to feel as though they know you so consistency is important. Remember, if you’re writing a post that you wouldn’t want to read, it probably needs to be re-worked.
Blog posts are like small chapters in a book. They’re focused and specific and usually no longer than 600 words. If you have many ideas you’d like to share, break them up over a series of posts. Do your best to have one main point for each post so the reader isn’t confused about what you’re trying to say.
DRAW FROM REAL LIFE EXPERIENCES
People love stories and the most popular blogs are personal. This doesn’t mean that you have to share your life stories, but pick and choose the real life experiences that you can incorporate into your blogs to reinforce your message.
If you’re not already blogging for your business, I hope these tips will motivate you to start. And if you are, I hope they will help improve your content. Here is another great post that will provide you with some more blogging tips and tricks.
– Ashley Wood