Five Friday Links: Winnipeg Entrepreneur Successes

With July fully in swing, what better time to start thinking about your summer digital marketing strategies! We hope you find some motivation in the links below, along with some business inspiration from local success stories. Happy Friday!

Everything You Need to Know About Snapchat Geofilters (And How to Build Your Own)
Looking for a way to raise awareness about your business among a younger demographic? Snapchat geo-filters could be the answer. This how-to article by Buffer covers the ins and outs of creating a Snapchat geo-filter.

2017 Venture’Challenge Winners Are…
Great job Catherine Metrycki, founder of Callia Flowers, for placing first at the Innovate Manitoba Venture’Challenge 2017! Judges were impressed by the “clarity of thought” when it came to Callia’s pitch.

Female Style Entrepreneurs Thrive On Challenging Stereotypes
In this Globe and Mail interview, three female entrepreneurs from Toronto share their challenges, advice and achievements while running their brands. The discussion ranges from work life balance, to the pressures that social media puts on women entrepreneurs to make everything look easy.

5 Data-Driven Tips for Scroll Stopping Video
Videos on Twitter, and in fact all social media channels, are growing in popularity. This checklist by Twitter can help you get the most out of posting videos. It also includes examples of how brands are using these tips well.

‘Glamping’ Trend Burning Up With Help From Winnipeg Candle Maker
Congrats to Winnipeg entrepreneurs Amanda Buhse and Tom Jansen of Coal and Canary for inking their first national contract with Cabela’s Canada! Their “glamping” collection of candles will be sold in Cabela’s across the country. Buhse said that she wants to prove that you can be from Winnipeg and work with big companies, without leaving to make it happen.