Marketing Operations Workshop Series – Winter 2022

Do you have “upgrade my business social media and marketing operations” on your 2022 to-do list?

We have good news for you! The Women’s Enterprise Centre of Manitoba is inviting our social media maven Kelly Thibodeau from Squarely Social back for another 3-part Marketing Operations Workshop Series!

Kelly will be teaching these virtual sessions so participants can learn how to plan and strategize social media content to ensure it connects with the intended audience, drives action and, ultimately, performs better.

And, if you’re looking to outsource your social media management, Kelly will cover the important steps when considering a social media community manager hire in the final workshop session on January 27. If you are new to this workshop series, please note that Kelly always provides her slide material and is known to add in extra bonus material for participants!

Special Bundle Pricing – purchase all three sessions before midnight Wednesday January 12, 2022 and receive 15% OFF the whole package! You also have the option of purchasing each session individually as well.


Marketing Operations Workshop Series

Social Media Bootcamp

In this introductory workshop, you will learn how to understand, organize, and plan online content. The facilitator will share systems that work, tools to use, and will also specify what to measure to create a process that supports your business goals.

Thursday January 13 | 6:00-7:00PM | $25

 From Ideas to Action: How to Make Social Media Work in Your Business

Learn how to maximize the social media tools available to you! This session will cover best practices for creating content across major social media platforms and how to adjust content creation when resources and time are limited. Plus, you will learn the systems that work, how to build goodwill on your team, and keep the communication going to make effective marketing decisions that build trust.

Thursday January 20 | 6:00-7:30PM | $40

 How to Find and Hire Your Next Social Media Community Manager

Gain practical knowledge and identify the critical skills needed in a social media manager. This session will help you be confident in your hire, feel good about the work delivered and eliminate micromanaging when it comes to your online social presence.

Thursday January 27 | 6:00-7:30PM | $40


The entire Webinar Workshop Series includes three workshops totaling 4-hours of sessions. You have the option of purchasing each session individually or all three workshops for a special bundle pricing rate.

Regular Price for all three sessions: $105.00 + GST

Bundle Pricing Rate (Save 15% off): $89.25 + GST

Prepayment is required to reserve your spot. Payment is not refundable or transferable to other sessions. An invitation and link to join the session will be sent out the day before each session. Please login 10 minutes before the start of the session.



Previous Participant Testimonials

Here’s what some of the participants from our women-owned business community had to say about our collaborative workshop sessions with Kelly Thibodeau:

“I found all the information presented in the three workshops to be very helpful. Looking forward to putting it into practice!” – Fall 2021 LinkedIn Workshop Series participant

 “Kelly Thibodeau was an extraordinary facilitator. To be very honest, I wasn’t expecting to walk away with as much value as I had found. I enjoyed the entire experience. Thank you for this.” – Content Marketing and Social Media Operations Workshop Series participant

“Kelly knows her stuff and she knows how to share what she knows in an effective and interesting way.” – Fall 2021 LinkedIn Workshop Series participant

 “Kelly is a great instructor! Well organized. Well spoken, Great slides (simple, easy to understand) and she focused on the most important content for all sessions. I’d definitely attend more classes with her! 😊– Getting Social Workshop Series participant


About our Facilitator

Kelly is a technical writer turned digital communicator turned entrepreneur and the founder of Squarely Social. She helps people use online marketing to reach and connect with their audiences through social media strategies, workshops and 1:1 coaching.

As a content strategist, facilitator and instructor with over 25 years of experience in corporate and post-secondary settings, Kelly’s work helps organizational leaders think differently.

She believes that people want to engage with companies that show the relationship means as much as the transaction and that curiosity, empathy, and integrity make you stand out in today’s marketplace. Kelly’s been on LinkedIn since 2006 and has had too many browser tabs open ever since.

Kelly Thibodeau | Squarely Social


Question: What did you find most useful about the series?

Answer: “It wrapped up my thoughts and I realized that I need assistance to do this. Doing it myself is not my skill.” – Branding Your Business Workshop participant

Answer: “I found practical examples of resources that are affordable on the web and that I can start using to help sharpen my marketing strategies”. – Content Marketing and Social Media Operations Workshop participant


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  • Workshop #1: Social media bootcamp
    January 13, 2022
    6:00 pm - 7:00 pm
  • Workshop #2: From ideas to action: How to make social media work for your business
    January 20, 2022
    6:00 pm - 7:30 pm
  • Workshop #3: How to find and hire your next social media manager
    January 27, 2022
    6:00 pm - 7:30 pm




Instructions and a link to the session will be sent out to you a day before the event.