Branding Your Business Workshop Series

Beginning May 27, the Branding Your Business Workshop Series is designed to help you build a brand that attracts your ideal customers, aligns with your values, tells your customers who you are and gets people talking. In this three-part series you will learn from two branding experts Kelly Thibodeau and Laura Kloepfer.

Special Bundle Pricing – purchase all three sessions before midnight Wednesday May 26, 2021 and receive 15% OFF the whole package.



Branding Your Business Workshop Series


How to build a strong, inclusive online brand

A brand isn’t what you say it is, it’s what your customers say it is. Brands today are being looked at through new eyes — especially when it comes to diversity and inclusion, and that doesn’t mean just fonts and colours, it means words and imagery too. In this workshop, you’ll learn what inclusive branding is (and isn’t), what it means (and doesn’t) and learn from case studies of who’s doing it well.

Thursday May 27 | 11:30AM-1:00PM | $40


Visual branding and best practices for business

Branding your business is one of the most important decisions you can make. In this workshop, go beyond the trends to learn what colours and fonts make brands appealing, what brand elements work well together and when to DIY or get help.

Thursday June 3 | 11:30AM-1:00PM | $40


Personal branding fundamentals

Personal branding is about you, and whether you’re the face of your business or working inside a company, it’s crucial in today’s online marketplace. In this workshop, you’ll learn what it takes to stand out, how to create a personal brand that gets people talking and keeps them talking whether you’re there or not.

Thursday June 10 | 12:00-1:00PM | $25


This Webinar Workshop Series includes two 1.5-hour deep-dive sessions and a 1-hour overview session. You have the option of purchasing each session individually or all three workshops for a special bundle pricing rate.

Regular Price for all three sessions: $105 + GST

Bundle Pricing Rate (Save 15% off): $89.25 + GST

Prepayment is required to reserve your spot. Payment is not refundable or transferable to other sessions. An invitation and link to join the session will be sent out the day before each session.


Please login 15 minutes before the start of each session.

A participation Zoom link for each event will be sent to you the day before each Workshop.

Please ensure you register using the email you check most frequently as to not miss these important registration details.


About Our Presenters

Kelly Thibodeau – Marketing Strategist

Kelly is a technical writer turned digital marketer turned entrepreneur. She’s helped entrepreneurs, business professionals and community groups connect with their audiences online. She teaches digital + social media marketing at the University of Winnipeg and is a Certified Usability Analyst. Kelly helps organizational leaders in traditionally conservative industries think differently. She believes that customers want to do business with companies that show the relationship means as much as the transaction and that curiosity, empathy and integrity make you stand out in today’s marketplace. Kelly’s been on LinkedIn since 2006, and has had too many browser tabs open ever since.


Laura Kloepfer – Creative Strategist

Laura Kloepfer is an award-winning, freelance creative strategist who excels at hatching holistic plans for businesses who want to be memorable and look damn good in a sea of competition. With 10+ years experience in marketing, she aims to find the best opportunity to engage audiences and make the biggest impact possible for your brand.



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  • How to build a strong, inclusive online brand
    May 27, 2021
    11:30 am - 1:00 pm
  • Visual branding and best practices for business
    June 3, 2021
    11:30 am - 1:00 pm
  • Personal branding fundamentals
    June 10, 2021
    12:00 pm - 1:00 pm




Instructions and a link to the session will be sent out to you a day before the event.