Blogging + SEO Workshop Series – Winter 2022

How can blogging support your business search engine optimization (SEO) and make it easier to create social media content?

Find out at our upcoming Blogging + SEO Workshop Series as the Women’s Enterprise Centre of Manitoba invites our social media maven Kelly Thibodeau from Squarely Social back for another virtual workshop!

This three-part series will introduce participants to the importance of long-form content, explore search engine optimization (SEO), as well as keywords. You will also learn why blogging is key for driving traffic to your business website.

Special Bundle Pricing – purchase all three sessions before midnight Wednesday February 9, 2022 and receive 15% OFF the whole package! You also have the option of purchasing each session individually as well.


Blogging + SEO Workshop Series

SEO 101
This is an introductory workshop to help participants understand what SEO is and why blogs are the best way to create long-form content for entrepreneurs and business owners in today’s online marketplace. In this one-hour session you will learn what search engine optimization (SEO) is, SEO terminology, how it works and how to start incorporating SEO into your blog content.
Thursday February 10 12:00-1:00PM | $25


How to Create Content Your People Are Searching For
This workshop digs deeper into understanding your audience, how to use search engine optimization (SEO), and keywords to make your content more discoverable to help searchers take action. We’ll also cover how to research keywords, common SEO tools and best practices for writing blogs that get found in search.
Thursday February 17 11:30AM-1:00PM | $40


Blog Writing, Planning and How to Reuse Blog Content in Your Social Media
This is a roll-up-your-sleeves workshop that gives participants practical knowledge about blog writing, content planning and learning how to reuse blog content in other channels like social media. This session will provide participants knowledge on how to structure a blog post, what words to use and avoid, how long a blog needs to be, and how to create at least 6-8 social media posts you can use in your marketing calendars.
Thursday February 24 11:30AM-1:00PM | $40


The entire Webinar Workshop Series includes 3 workshops totaling 4 hours of sessions. You have the option of purchasing each session individually or all three workshops for a special bundle pricing rate.

Regular Price for all three sessions: $105.00 + GST

Bundle Pricing Rate (Save 15% off): $89.25 + GST

Prepayment is required to reserve your spot. Payment is not refundable or transferable to other sessions. An invitation and link to join the session will be sent out the day before each session. Please login 10 minutes before the start of the session.


Previous Participant Testimonials

Here’s what some of the participants from our women-owned business community had to say about our collaborative workshop sessions with Kelly Thibodeau:

“I found all the information presented in the 3 workshops to be very helpful. Looking forward to putting it into practice!” – Fall LinkedIn Workshop Series participant

 “Kelly Thibodeau was an extraordinary facilitator. To be very honest, I wasn’t expecting to walk away with as much value as I had found. I enjoyed the entire experience. Thank you for this.” – Content Marketing and Social Media Operations Workshop Series participant

“Kelly knows her stuff and she knows how to share what she knows in an effective and interesting way.” – Fall LinkedIn Workshop Series participant

 “Kelly is a great instructor! Well organized. Well spoken, Great slides (simple, easy to understand) and she focused on the most important content for all sessions. I’d definitely attend more classes with her! 😊– Getting Social Workshop Series participant

Question: What did you find most useful about the series?

Answer: “It wrapped up my thoughts and I realized that I need assistance to do this. Doing it myself is not my skill.” – Branding Your Business Workshop participant

Answer: “I found practical examples of resources that are affordable on the web and that I can start using to help sharpen my marketing strategies”. – Content Marketing and Social Media Operations Workshop participant

About our Facilitator

Kelly is a technical writer turned digital communicator turned entrepreneur and the founder of Squarely Social. She helps people use online marketing to reach and connect with their audiences through social media strategies, workshops and 1:1 coaching.

As a content strategist, facilitator, and instructor with over 25 years of experience in corporate and post-secondary settings, Kelly’s work helps organizational leaders think differently.

She believes that people want to engage with companies that show the relationship means as much as the transaction and that curiosity, empathy, and integrity make you stand out in today’s marketplace. Kelly’s been on LinkedIn since 2006 and has had too many browser tabs open ever since.

Kelly Thibodeau | Squarely Social


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  • Workshop #1: SEO 101
    February 10, 2022
    12:00 pm - 1:00 pm
  • Workshop #2: How to Create Content Your People Are Searching For
    February 17, 2022
    11:30 am - 1:00 pm
  • Workshop #3: Blog Writing, Planning and How to Reuse Blog Content in Your Social Media
    February 24, 2022
    11:30 am - 1:00 pm




Instructions and a link to the session will be sent out to you a day before the event.