8 Business Tips to mitigate the COVID-19 disruption

We have been receiving an influx of questions and concerns as our small and medium size business community confronts the current COVID-19 pandemic. Although the mandated closure of retail stores and public spaces has a rippling and compounding effect—sending shock waves through the entrepreneurial community—one thing is clear. Public safety is foremost in our minds and key to our collective ability to rebound once the virus has run its course.

If you have been forced to close shop, take a step back on production, or find yourself staying home to take care of family members, perhaps this is the time to first imagine and then analyze other ways you can conduct “business as usual.”

Although our Centre doors are closed, all our team at the Women’s Enterprise Centre of Manitoba are available via phone, email and Zoom consultations to assist you. With the majority of our staff working remotely, we’ve pooled together a list of “Business Tips” while you manage these uncertain times:

Ask for Help
• Make a weekly or bi-weekly online date with your WECM Business Advisor
• Reach out to WECM staff for advice on financial projections and loan applications
• Call our main line 204-988-1860 or email wecinfo@wecm.ca if you need any assistance

Keep Informed
• Stay up-to-date with the provincial COVID-19 news
• Check the latest updates on the Canadian Mental Health Association website
• Sign up for our e-newsletter for latest business updates

Stay In Touch
• Be in touch with suppliers and partners—relationships don’t need to be put on hold
• Send messages of appreciation to your key clients (including your prospects)
• Phone a friend, mentor or family member when you feel the need to connect

Find Your Community
• Create or join an online small business brainstorm group
• Share your story—opening up might create a connection with other business owners or help find a solution to something you are going through
• Show love and support to other businesses on your social accounts

Play Catch Up
• Run an audit of your website and update content
• Re-evaluate and refresh your business plan and go-forward strategy
• Organize your business files and receipts—makes for much easier tax filing
• Jump start your commitment to continual learning—sign up for an online course

Create a Social Strategy
• Run a social media audit of your business to see what can be improved upon
• Take Facebook’s Free Blueprint course to learn about how to build online ads
• Take a deep dive into the social platform you currently use for engagement; then explore a new one like TikTok

Plan Ahead
• Establish a strategy for handling demand when things go back to normal
• Research new products that you can introduce in the future
• Take photos or brainstorm for future photo-shoots to showcase your products and services

Stay Positive
• Make a daily habit of disconnecting for a while from your phone, computer and TV
• Embrace every win…even the small ones
• Make self-care a priority
• Think Big Picturethis won’t last forever

The silver lining in all of this is despite the drastic changes and the imminent fear these times bring this can also be an opportunity to grow and expand your business knowledge and strengths. 

Take Care and Stay Healthy!

The WECM team