Presence and Profile: Amplify Your Story, Grow Your Business

Join master storyteller Cate Friesen for a new, interactive, three-part series designed to help grow your brand by discovering and crafting your signature story. Designed for women entrepreneurs who have launched their businesses, Cate delivers a hands-on, customized session that guides you through leveraging mainstream and social media and building presence through creative partnerships. Over the course of three weeks, you will be exposed to best practices, get hands-on experience, acquire tools and resources, and leave with a sustainable action plan specifically for your business.

  • Session One: Make Your Story Work for You – Discover, craft and practice delivering the stories that authentically connect you and your business with potential customers/community.
  • Session Two: Connect with Impact – Write a media release that generates results and learn tips for making the most out of a media interview. Explore the best social media and online platforms for your business, and the strategies for implementation, with special guest Kerri Twigg.
  • Session Three: Leveraging Creative Partnerships – Explore other avenues to raise your visibility such as speaking opportunities, effective sponsorships, becoming the ‘go to expert’, or writing a column. By the end of the series you will have developed a plan that is tailored to your business, speaks to your strengths and authentic story, and perhaps most importantly is actionable and manageable.

To maximize learning and individual consultation, the class is limited to 12 participants.

Cate Friesen, the driving force behind The Story Source, brings together 25 years of experience as an award-winning CBC producer, storyteller and documentary maker, visionary leader, performer, trainer, and certified facilitator. This soccer-playing mother of two has taught entrepreneurs, board members, and staff teams how to develop and use their stories. In addition to launching and producing several national and regional radio shows, she led the team that created CBC’s multiple award-winning interactive Missing and Murdered: The Unsolved Cases of Indigenous Women and Girls.

Kerri Twigg is a career coach who has helped people gain confidence in themselves through their stories for over 15 years. Her clients range from maintenance people to robotic engineers. She is a Certified Career and Resume Strategist and has a M.Ed and HR certificate. She regularly coaches people how to use social media to establish their brands, share stories and build networks that support their career goals.

Price Qty
Presence and Profile - Aprilshow details + $236.25 (CAD)*  

* price includes taxes

  • Session One: Make Your Story Work for You
    April 11, 2018
    8:30 am - 10:30 am
  • Session Two: Connect with Impact
    April 18, 2018
    8:30 am - 10:30 am
  • Session Three: Leveraging Creative Partnerships
    April 25, 2018
    8:30 am - 10:30 am



Venue Phone: 204-988-1860 or 1-800-203-2343

100 - 207 Donald St, Winnipeg, Manitoba, Canada, R3C 1M5