Like a broken record, I am always telling my clients that they need to know what people are saying about their business and that they must be involved in the conversation – regardless of whether it is positive or negative. As a business owner with so many responsibilities and demands on your time, how can you possibly stay on top of your on-line brand?

Google alerts is one tool you can use. You select the words and phrases that are relevant to your business and Google will let you know if and when it finds a match. You identify how often (daily, weekly, as it happens) you want to receive the e-mail advising you of the results. When you receive an alert, you will know what is being said and whether you should respond. It is quick, easy to set up and free! More importantly, it enables you to stay on top of what is happening with your online brand.

Posted by Michele McClymont at 10:56 AM 0 Comments

Tags brand  marketing  Google alerts  entrepreneurship  woman owned business