The WECM recently launched our Facebook page so I’ve been doing a lot of reading on Facebook fan pages, creating value for fans and enhancing the client experience online. In one of the more controversial and intriguing articles by Augie Ray “What Is the Value of a Facebook Fan? Zero
” Ray suggests that the number of fans you have is less important than what you do with them. The key to making Facebook fans valuable is in how you activate your brand, engage fans and drive revenue for your business. He says “It is what companies do with fans that creates value, not merely that the brand has fans.” It is the age old “quality over quantity.” Ray goes on to say, “…the operative question isn’t “What is the value of a Facebook Fan?” but “How do I make my Facebook fans valuable?”
As marketers and entrepreneurs, it isn’t enough to be a fan or to have fans; we have to think of creative ways to activate our fans to enhance their brand experience.
What are you doing to engage your Facebook fans? How are you enhancing their brand experience? What have you tried that worked well and what are some of the lessons learned? Do you have pictures and videos to help fans feel engaged with you and your brand? Is your Facebook page all about promotion or are there elements that create value for your fans. What keeps your fans coming back?