The WECM recently launched our Facebook page so I’ve been doing a lot of reading on Facebook fan pages, creating value for fans and enhancing the client experience online. In one of the more controversial and intriguing articles by Augie Ray “What Is the Value of a Facebook Fan? Zero” Ray suggests that the number of fans you have is less important than what you do with them. The key to making Facebook fans valuable is in how you activate your brand, engage fans and drive revenue for your business. He says “It is what companies do with fans that creates value, not merely that the brand has fans.” It is the age old “quality over quantity.” Ray goes on to say, “…the operative question isn’t “What is the value of a Facebook Fan?” but “How do I make my Facebook fans valuable?”

As marketers and entrepreneurs, it isn’t enough to be a fan or to have fans; we have to think of creative ways to activate our fans to enhance their brand experience.

What are you doing to engage your Facebook fans? How are you enhancing their brand experience? What have you tried that worked well and what are some of the lessons learned? Do you have pictures and videos to help fans feel engaged with you and your brand? Is your Facebook page all about promotion or are there elements that create value for your fans. What keeps your fans coming back?

Posted by Michele McClymont at 9:38 AM 0 Comments

Tags online brand  marketing  Facebook fan  women entrepreneurs  woman owned business 

Like a broken record, I am always telling my clients that they need to know what people are saying about their business and that they must be involved in the conversation – regardless of whether it is positive or negative. As a business owner with so many responsibilities and demands on your time, how can you possibly stay on top of your on-line brand?

Google alerts is one tool you can use. You select the words and phrases that are relevant to your business and Google will let you know if and when it finds a match. You identify how often (daily, weekly, as it happens) you want to receive the e-mail advising you of the results. When you receive an alert, you will know what is being said and whether you should respond. It is quick, easy to set up and free! More importantly, it enables you to stay on top of what is happening with your online brand.

Posted by Michele McClymont at 10:56 AM 0 Comments

Tags brand  marketing  Google alerts  entrepreneurship  woman owned business