Someone sent me a very funny U-Tube video describing a supposed new app that could alter your Facebook posts to make them ‘Mom friendly’.  It could make you appear clothed if you had posted inappropriate photos of yourself, turn your major squeeze into a plush toy that you innocently clutched and other wonderful and amazing tricks that could save you from severe scolding or worse.

 

What was once the province of the young has become a major communications phenomenon.  Not only are parents of teenagers moving into the Facebook culture, a significant number of the over-60 crowd is using the site to be entertained, connect with friends and family, support their ‘likes’, and learn more about the world.

 

My mom is on Facebook, too.   

 

My mother is in her 90s.  Granted, she always was ahead of her time.  An early email user,  she was surfing the net and sending out multiple emails daily (mostly to me) before most of her contemporaries ever heard of the Internet.  They thought she was making it up. “Your daughter writes to you twice a day? Who do you think you’re kidding?”

 

Now this is really important from a business perspective.  Social media marketing is no longer just to target youth.  If you haven’t figured that out yet, you may be asleep at the switch. 

 

Take a look at the latest Facebook statistics and think about how your business might benefit from reaching a huge continuum of market segments with inexpensive targeted messages. 

 

My mother was born before television had been invented.  Today she is on Facebook.  I think she is a role model for the kind of minds we all need to develop; minds that embrace and celebrate new technology and use it to make our lives more meaningful and our work more productive.

 

Sandra Altner

 

 

 

Posted by Sandra Altner at 12:00 AM 0 Comments

Tags women entrepreneurs  women-owned businesses  Women’s Enterprise Centre  Facebook  social marketing  demographics