Do you find the proliferation of social media, web 2, cloud technology references exhausting and vaguely threatening?
As a business owner, you figure you should be at the head of the pack, but the reality is that you don’t have the time or energy to be leading edge. In fact, most days you feel as if you are trailing along, the late adopter, the holdout, the last on your block to get with it.
It seems like the tail wagging the dog; the rest of us chasing after the techie toys, often forgetting that it’s the customer, the client, the target market, that should be directing the show, not the boys from Fast Company.
Take some time to find out if the majority of your customers are on Facebook, use Skype, Twitter hourly. If so, then find an expert to help you utilize those communication tools. If not, concentrate on those interfaces that get results: personal phone calls; customized mailings; special offers that are geared to what your market values.
Technology can be a positive force to help you grow your business. The trick is to find the right way to use it and not get lost chasing after the toys that no one on your customer list wants to play with.
Take it slow, think it through, do it right.
By the way, take some time to learn more about what might work for you and what might not at our Technology in the 21st Century conference on June 1.