In my on-line walkabouts I occasionally come across a real gem of an article or blog that is so straight-ahead instructive and informative that it begs to be shared.
Most recent of these pure-diamond finds is Mark Schaefer’s blog Are These the 10 Best Corporate Blogs in the World?
I’ve followed him on grow and find his non-partisan, non-product, non-promotional offerings always entertaining and educational. There’s an innate humility but honest forthrightness that characterizes his writings, making them very engaging. This blog is a good example. He doesn’t purport to provide the world’s 10 best blogs, but puts forward the surmise that they might be, if you agree that they are.
Schafer’s big-company blog list illustrates what excellent blogs have and how they behave; information that can be easily transferred to small business use. Whole Foods blog exhibits how-to’s, best practices and product ideas; Patagonia, which sells adventure gear, tells customer stories; and a regional grocery chain talks about entertaining and recipes. Others make the list because of employee engagement, down-home problem-solving discussions, or encouragement and celebration of customer ideas.
Check out the list and be inspired to add value to your own blogs – making them more fun to both read and write.